Ever write something you’re proud of, hit publish, and… crickets? Yep, been there. The truth is, no matter how good your blog post is, if people can’t find it, it won’t do much. That’s where SEO comes in—but not the complicated, techy kind.
This is a no-fluff guide to help real people (like you) make blog posts that actually show up when someone Googles the stuff you talk about. Let’s keep it simple, useful, and something you can actually use.
1. Know What People Are Searching
Before writing, find out what your audience types into Google. Use tools or just think like a reader. What would you search?
2. Use Keywords Naturally
Drop keywords in your title, intro, and headers—just don’t force them. Write like a human. If it feels awkward, it probably is.
3. Write a Title Worth Clicking
Your headline should be clear, helpful, and include your keyword. No fluff.
Example: Instead of “SEO Tips”, try “7 Simple SEO Tips to Grow Your Blog Fast.”
4. Use Clear Headings
Break your post into sections using headings:
- H1 for the main title
- H2 for main sections
- H3 for details
This makes your post easier to read and helps search engines understand it.
5. Make Meta Descriptions Work
Keep them short, clear, and include your keyword. Tell people why they should click.
6. Link Smarter
Add helpful internal links and a few trusted external ones. Use meaningful link text.
7. Add Images (But Don’t Forget Google)
Photos make your post more fun to read. But search engines can’t “see” pictures—they read the file name and alt text. So skip names like IMG1234.jpg and go with something like seo-tips-screenshot.jpg. Keep it light, too—big files slow things down.
8. Make It Phone-Friendly
Most people are reading on their phones. If your post is slow, messy, or hard to scroll on mobile, they’re gone. Keep it clean, fast, and easy to tap through.
9. Make It Easy to Read
Talk exactly like a real person. Short bits. No jargon. You should just break stuff up so it’s not exactly a chore to read. Just think once: “Would I read this on my phone?”
10. Keep People Around
You NEED to give them a reason to hang out. Drop a fun fact. Or maybe ask a question. Link to cool stuff they’ll want to click. Make it feel like a real, genuine convo, not like a lecture.
Bonus Tip: Give Old Posts Some Love
Got an old post just sitting there? Don’t ignore it. Tweak the headline, fix outdated stuff, maybe add something fresh. Even small updates can help it show up again.
Final Thoughts
Honestly, SEO doesn’t have to be all complicated. Just write good stuff, help people out, and make it easy to find. That’s it. No need to overthink it. Be useful. Be real. The rest sorts itself out.